Thhar Galiyara provides handcrafted goods for the home and wardrobe created by rural Indian artisans. The talent and traditional skills that these artisans have allowed them to create exquisite designs in ways that are unique to their culture and heritage.
Products from Thhar Galiyara have modern styles and are all reasonably priced. Thhar Galiyara's mission is to encourage women from less privileged backgrounds to learn new skills, to give them the self-confidence and self-esteem required to earn by their own industry and initiative, and to enable them to carry this newly discovered skill and confidence into the wider world. Sales proceeds assist these artisans in helping themselves. Thhar Galiyara is aware of the rich traditions and culture ingrained in these rural villages, and she transforms this legacy into items by combining traditional art with modern ideas and manufacturing techniques.
Thhar Galiyara Handicrafts is a company that provides accessories, men's and women's clothing, as well as items for the house. As a lively reflection of the rural way of life, their activities, and their stories, Thhar Galiyara items use mirror work, patchwork, and embroidery.
Several hundred rural craftsmen have been identified as having a bright future thanks to Thhar Galiyara. Thhar Galiyara has significantly impacted the lives of the female artisans who work with it, enhancing both their social and economic standing.
It keeps moving in the direction of realizing its goal of becoming a brand that represents the empowerment of rural and semi-urban women while recognizing and supporting traditional handicraft practices that are in danger of disappearing due to accelerated urbanization and greater industrial growth.
It is with this in mind set up Thhar Galiyara by Yudi Goyal (Fashion Photographer) And Namrata Mehta (Fashion Designer). With the support of Mr. Om Prakash Mehta (Social Activist). At present, over 3000+ rural artisans are benefiting from this program, with a goal to reach 50,000 over the next Three years. Artisans are earning a monthly income of Rs 5000 to Rs 16,000 depending on the hours they work at home or the center, their skill level, and design difficulty.
The goal is to allow women to manage their households while working at their own speed and at their own homes. To bring the women up to date with the newest trends, colors, and fashions, ongoing factory visits are combined with specialized training in costing designs, and visual merchandising.
Thhar Galiyara works to share Indian traditions with customers all over the world through its original crafts and goods. It not only promotes the local artists in earning a living income but also increases awareness of the regional traditional crafts, assisting in the preservation of a significant portion of India's national cultural heritage.